OVERVIEW
- Marketplace: USA
- Product Category: Kitchen Accessories | Cookware
OBJECTIVES
- Improve Organic Ranks of products
- Reduce ACoS and TACoS to improve profitability
- Keep TACoS under 15%
- Increase sales without letting ACoS increase
- Develop a proper Ad structure
CHALLENGES
- Market Saturation: Facing intense competition from established brands boasting thousands of reviews, making it difficult to stand out.
Price Point Pressure: Undercut by competitors offering cheap, lower-quality products, squeezing profit margins. - Stagnant Sales: Struggling to maintain consistent sales growth, despite invested effort.
- Ad Inefficiency: Current ad campaigns lacking structure and proper targeting, leading to wasted spend and low return on investment.
- Limited Brand Visibility: Products failing to attract organic traffic and rank well in search results, hindering discoverability.
ADSOPH’S STRATEGIC APPROACH
We knew a generic approach wouldn’t cut it. Instead, we crafted a personalized plan, like a well-seasoned chef:
Targeting Precision: We implemented a meticulously structured PPC campaign, using all Ad types like Sponsored Products, SP Brands, and SP Display, to laser-target the right audience and maximize reach.
No Wasted Money: Employing data-driven strategies, we went down to every single target and ruthlessly eliminated wasteful Ad spend, saving significant Ad budget.
Conversion Optimization Masters: Through A/B testing of listing visuals, we pinpointed the most persuasive images, significantly boosting product conversion rates.
Strategic Planning, Powerful Execution: Our in-depth planning aligned with brand’s goals, ensuring every decision from listing optimization to campaign structure contributed to their success.
Unlocking Efficiency & Growth: AdSoph transformed the brand’s PPC approach from scattered to streamlined, unlocking efficiency, maximizing return on ad spend, and driving sustainable growth.
ADSOPH MAGIC: RESULTS
In just 8 weeks, AdSoph’s plan delivered results that were anything but bland:
- Revenue surged 400%, going from $35,000 to over $200,000 a month!
- We slashed TACoS to under 10%, ensuring every ad dollar fueled growth, not waste.
- Strategic optimization propelled them onto the front page of search results, attracting organic traffic like bees to a blooming garden.
- With a staggering 5.9X return on ad spend (RoAS), we really made every cent count for brand’s growth.
BEYOND NUMBERS
The most heartwarming ingredient? The client’s elation. Witnessing their passion project flourish was the ultimate reward. AdSoph’s personalized touch, aligning perfectly with their vision, proved the recipe for success.
