OVERVIEW
- Marketplace: Amazon France
- Product Category: Sports & Outdoor
- Price Range: €24.99
OBJECTIVES
- Reduce Advertising Cost of Sales (ACoS)
- Increase overall sales
- Improve product’s organic ranks
CHALLENGES
- Hyper-Competitive Niche: Saturation of low-priced, often low-quality alternatives, making harder to gain traction.
- Stagnant Sales: Stagnant sales due to crowded space and lack in strategic approach.
- Crippling ACoS: Ad costs spiraled out of control, raising ACoS to over 90%.
- Low Profit Margins: Low profit margins made it even harder to bear the high cost of sales.
- Low Product Exposure: Limited product visibility meant fewer potential customers were even aware of the product offerings.
ADSOPH'S WINNING GAME PLAN
We knew a generic approach wouldn’t cut it. We crafted a personalized strategy that resonated with both the brand and its target audience:
Finding the Perfect Fit: Through in-depth competitor analysis and a clear understanding of the target audience, we devised a laser-focused targeting strategy. This attracted relevant customers who were genuinely interested in our product.
Cutting Out the Waste: We took a deep dive into the PPC performance and ruthlessly eliminated wasted ad spend. This freed up valuable resources to invest in the Ads that were actually generating sales.
Building a Strong Foundation: To lay a solid foundation, we meticulously developed a proper Ad structure. This ensured that every euro spent wasn’t wasted, but reached the exact right audience who were most likely to buy.
Relentless Optimization: We rigorously monitored campaign performance and made data-driven adjustments to reduce ACoS, ensuring profitability and sustainable growth.
ADSOPH MAGIC: RESULTS
In just 4 weeks, AdSoph’s approach delivered a game-changing performance:
- Sales Triple Play: Overall sales soared by a whopping 300%, exceeding initial expectations.
- Cost-Effective Growth: We slashed PPC ad spend by a significant 30%, proving that efficiency can fuel growth.
- PPC Powerhouse: PPC sales skyrocketed by a staggering 97%, showcasing the effectiveness of our targeted approach.
- ACoS Ace: We brought the ACoS down from a crippling 92% to a manageable 32%, significantly boosting profitability.
- Exposure Explosion: Product visibility increased by an impressive 40%, attracting more potential customers.
BEYOND NUMBERS
Witnessing the product’s success was truly rewarding. Client’s initial launch struggles transformed into a winning season on Amazon. AdSoph’s personalized approach, combined with strategic planning and data-driven optimization, proved to be the perfect recipe for growth.
