OVERVIEW
- Marketplace: USA
- Product Category: Bar Accessories
- Price Range: $55 – $65
OBJECTIVES
- Increase sales to over 5 orders per day Bring down ACoS and TACoS while increasing sales
- Build a significant brand presence in the market through Ads
- Improve product’s organic ranks
CHALLENGES
- Low sales, with only 2-4 per week
- No organic ranking, severely limiting visibility
- Newly launched product with limited market presence
- Price point above competitors, making it challenging to attract buyers
- ACoS (Advertising Cost of Sale) exceeding 100%, indicating inefficient ad spend
- Low conversion rate of only 3.21%
ADSOPH’S STRATEGIC APPROACH
Our team recognized the potential within this product and implemented a multi-pronged strategy to address the challenges.
Comprehensive Listing Optimization: We enhanced the product description with clear, concise language, highlighting its unique features and benefits. High-quality visuals were added to showcase its appeal and functionality. Strategic keyword optimization ensured visibility in relevant searches.
Target Audience Identification: Through in-depth analysis, we pinpointed the specific audience segment most likely to appreciate and purchase the premium product. This allowed us to tailor messaging and ad campaigns accordingly.
Strategic PPC Ads Management: We implemented a carefully structured keyword funnel, guiding potential customers through the buyer’s journey with relevant messaging at each stage. Constant monitoring and optimization ensured efficient ad spend and maximized conversions.
Relentless Optimization: We rigorously monitored campaign performance and made data-driven adjustments to reduce ACoS, ensuring profitability and sustainable growth.
ADSOPH MAGIC: RESULTS
Within just 7 weeks, AdSoph’s strategies yielded remarkable results.
- Sales skyrocketed by 1400%, transforming the product into a bestseller. Sessions increased by over 170%, indicating a significant rise in both organic and paid traffic.
- Conversion rate tripled, reaching 12.28%, proving the effectiveness of targeted messaging and audience alignment.
- ACoS decreased by 70%, ensuring a profitable and sustainable advertising strategy.
- Order velocity surged to over 15 orders per day, demonstrating consistent demand and product momentum.
